Digital Marketing / eCommerce Specialist


High Point, NC

Job Description

Summary: The Digital Marketing / eCommerce Specialist will be Newtex’s in-house expert for all digital creative development, social media communications, website maintenance, and e-commerce apps (Shopify and

Essential Duties and Responsibilities:

  • Create successful digital marketing campaigns, including email, social media, and search engine optimization (SEO).
  • Review campaign metrics, google analytics, social media analytics, and ecommerce trends to identify opportunities for improvement.
  • Create and manage content for the website, blog, and social media channels, internally and through approved agencies.
  • Create engaging, brand-centric visuals for all Newtex properties using Adobe Suite, Canva, and other design tools.
  • Monitor and analyze competitive digital and social landscape to identify opportunities for improvement.
  • Learn, manage and optimize Newtex online pipeline; Classify leads, and automate communications through best in class marketing apps


The requirements listed below are representational of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s degree in marketing, communications, or related field.
  • Exceptional written and verbal communication skills.
  • Highly organized, creative and detail-oriented.
  • Ability to seek creative input and incorporate; Also comfortable working independently.
  • Proficiency in Adobe Suite, Canva, and other design tools.
  • Experience in graphic design apps, website development, social media and ecommerce apps either through internships or within course of study.

Physical Requirements: 

  • Office cubical environment in modern, well-connected workspace

Work Environment:

  • Occasional exposure to airborne fiberglass when visiting shipping or manufacturing spaces

Equal Opportunity:

  • EEO Employer: Minorities/Women/Veterans/Disabled

Questions & Applications

If you have any questions about this job opening or wish to apply, please email your question or cover letter and resume using the link below:

Human Resources

Apply By: Until Filled