Marketing Manager


Victor, New York

Job Description

Summary: High energy, creative, self-directed, and data-driven marketing professional who is passionate about building and enhancing Newtex Brands and Corporate Identity

Essential Duties and Responsibilities:

  • Responsible for Newtex’ annual marketing plan and budget
  • Produces high-quality, creative, consistent and engaging messaging in literature, advertising, press releases, social media, trade show booths,  and product packaging
  • Responsible for creative direction, management, enhancements and upgrades of
  • Works closely with partner agencies to deliver marketing objectives
  • Identifies and incorporates new technologies, channels, and processes into Newtex’ marketing efforts
  • Calculates ROI on marketing initiatives and reports on key performance indicators
  • Collaborates with internal resources to incorporate customer feedback, engineering input, and creative ideas to improve marketing content
  • Responsible for product lifecycle management; works closely with engineering and manufacturing to launch new products, enhance, and end of life products
  • Owns Newtex’ Amazon presence and all ecommerce initiatives 
  • Responsible for marketing analytics using Google Analytics & QlikSense BI
  • Executes email campaigns using Zoho CRM, Mail Chimp, and other tools
  • Willing and eager to take on additional related tasks as necessary


  • Bachelors of Arts in Business, Marketing, or related
  • 5-7 years of relevant marketing experience across multiple marketing disciplines
  • High emotional intelligence, professionally mature, trustworthy with confidential matters
  • Proficient at multi-tasking, able to work well across teams and job levels
  • Highly accountable and self-motivated, able to deliver on commitments with minimal oversight
  • Extremely well-organized, good listener, able to clearly follow directions
  • High energy, can-do attitude
  • Strong verbal and written communication skills
  • Tech-savvy; Highly proficient with web applications, Adobe, and MS Office applications

Physical Requirements: 

  • Generally sitting, desk work; Some walking and movement

Work Environment:

  • Office environment with occasional visits to manufacturing environment, where airborne fiberglass may be present

Equal Opportunity:

  • EEO Employer: Minorities/Women/Veterans/Disabled

Questions & Applications

If you have any questions about this job opening or wish to apply, please email your question or cover letter and resume using the link below:

Human Resources

Apply By: Until Filled